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E-commerce Glossary

20+ terms within E-commerce you should know in 2024

General E-commerce Buzzwords:

- Seamless Customer Journey: This emphasizes a smooth and positive experience for shoppers throughout the buying process.

- Omnichannel Marketing: Reaching customers across all channels (online, mobile, social media, etc.)

- Data-Driven Decisions: Leveraging customer data to personalize experiences and optimize marketing efforts.

- Conversion Rate Optimization (CRO): Improving the rate at which visitors become paying customers.

- Scalability & Growth: Building websites that can handle increasing traffic and sales volume.

- Frictionless Checkout: Making the checkout process quick and easy for customers.

E-commerce Technology Buzzwords:

- Headless Commerce: Separating the front-end (customer-facing) website from the back-end (data and functionality).

- Progressive Web Apps (PWAs): Websites that offer app-like features without requiring app downloads.

- Artificial Intelligence (AI): Using AI for tasks like product recommendations and personalized marketing.

- Augmented Reality (AR): Allowing customers to virtually interact with products before buying.

- Customer Relationship Management (CRM): Managing customer interactions and data for improved relationships.

- Cloud-Based Solutions: Scalable and flexible website hosting solutions.

Brand-Specific Buzzwords:

- Elevated Brand Experience: Creating a website that reflects the brand's unique identity and values.

- Storytelling & Content Marketing: Engaging customers with stories and content that build brand loyalty.

- Community Building: Fostering connections between brands and customers through online communities.

- Direct-to-Consumer (D2C): Selling products directly to consumers, cutting out the middleman.

- Sustainability & Ethical Sourcing: Highlighting the brand's commitment to social and environmental responsibility.

- Personalization: Tailoring the shopping experience to individual customer preferences.