Order and structure for long-term value creation
It’s usually said that “Content is king”, and most managers of information-rich websites know that structure and order are paramount when it comes to content. The core idea behind headless architecture is to decouple content from the presentation layer, and what characterises modern CMS systems is that editors and content creators can produce strong, engaging content without being bound to a particular look and feel. Much of what is created has a long life-span and should be able to survive a design overhaul. In addition to this, new communication channels with a completely different aesthetic can use the same basic content in a new form.
Flexibility for all types of websites and organisations
Contentful is used both as a CMS powering large, content-rich websites, not least because of its speed and advanced functionality for workflows and native multilanguage support. In combination with a headless e-commerce platform, brands can build robust, scaleable, individualised e-commerce solutions with strong content to boost engagement and sales on a global scale.