Cloud Nine and Lifebutiken nominated in Svenska Designpriset
Cloud Nine is together with Lifebutiken, the leading health chain of the Nordic region, nominated in the Swedish Design Award (Svenska Designpriset) 2020 in the category “Digital - E-commerce”.
Svenska Designpriset is a prestigious competition for everyone who works in graphic design, design, and similar creative areas. The purpose of the award is to promote and develop Swedish design and communication, and the winner is selected by both jury assessment and votes from the Swedish people.
Lifebutiken offers the visitor a balanced mix of products, advice, and inspiration. Through a shop-in-shop solution, a clear menu structure, and pages with easy-to-navigate entrances, the visitor can easily maneuver in the large selection consisting of over 8000 products.
Camilla Sundberg, Creative Director at Cloud Nine, says:
"With the new e-commerce, we wanted to highlight and share the collective knowledge that exists around Lifebutiken's 345 stores. Therefore, great emphasis has been put on letting staff recommend products, a rich amount of article pages have been filled with uniform images, inspiring texts, and relevant products, as well as a helpful personal chat that is available when needed. Throughout the site, they take height for small details and raise USPs for each product. We are incredibly proud and happy for this nomination in Svenska Designpriset."
“Lifebutiken.se has now got a visually appealing and stable platform that allows us to present our products in a more efficient and more selling way. The new e-commerce platform is both functional and aesthetically pleasing wrapped in an inspiring, beautiful, and green flow. We now have the tools that make it possible to give our customers a better shopping experience online", says Jacob Bernhardtz, Interim E-commerce Manager at Life.