When was the last time you visited Norrtälje? Only an hour from Stockholm, you will find the sea, beaches, cows, culture, a growing labor market and a lot of positive plans for the future. But without knowledge about Norrtälje, this gem on the East Coast, there would be few visitors, or even worse, few new inhabitants.
As part of a long-term project to transform the municipality of Norrtälje’s image, Cloud Nine had the task of reviewing the whole structure of norrtalje.se. Through the combination of vital municipal information and inspiring tips about daily life in Norrtälje, we aimed to attract both more visitors and permanent residents to the region.
We created a new graphic identity for the website, plus a new approach for site visitors who may have widely differing needs. Visitors should always be able to find what they were looking for quickly and easily through logical and simplified menu structures. Our solution offered three ways to find content: search, menus and content navigation.
Norrtälje municipality really appreciate how simple it is to maintain their new website; there are now functions for the automatic simultaneous publishing av content to various social platforms and apps, for example. Naturally the site is fully responsive, and the new design creates an appealing and modern visual expression for Norrtälje.
“Today we have a website which is easy to administrate and update, and which gives vistiors quick, relevant and up-to-date information. With several new e-services and easy to understand user guides, visitors can now complete information transactions themselves, when and where they choose, which saves time and greatly simplifies work both for us and for them. We are seeing a real upturn in our e-services - for example planning permission applications have seen an increase of 70% since the site was launched. This has in turn meant we can release resources to other digital services within the Building and Environment Office.”
- Jeannette Örjansdotter, Head of Digital Media at Norrtälje Municipality.