MINI is a client that we have collaborated with for many years when it comes to design, strategy, editorial support, development and analysis of their websites.
In March 2016, MINI wanted to take their website to the next level and focus more on their cars, accessories and the experience one gets inside a MINI.
After a workshop, we realized that the former website focused too little on the cars themselves and their characteristics in terms of technology, design and safety. MINI always want to engage their existing-/potential customers and car owners through their web presence, and such goals could be achieved with a brighter, more modern, easier to navigate and business-driven website.
The new website has a fresh and modern design, which is also responsive on mobiles and tablets, as well as a thorough and clear information structure. During the project, we put great emphasis on further improvements of the CMS, to create as smooth as possible editorial views and easily create website campaigns independently on the market.
The new website has been launched in Sweden and in the Autumn of 2016, other Nordic- and Baltic countries will be launched.