Empowering the entrepreneurs of tomorrow

• Graphic profile  • Styleguide  • Digital Design  • Interaction design  • Web Development

www.foretagsamheten.se

The Confederation of Swedish Enterprise (Svenskt Näringsliv) acts as an advocate for business issues in Sweden. We had the privilege to work with one of their sites, www.företagsamheten.se.

After managing this site for over two years, both the Confederation of Swedish Enterprise and Cloud Nine felt that it was time for a major change. We wanted to create a simpler and clearer structure which plainly appeals to youth - the website’s target group.

We began by looking at the existing site and compared it with our target image. The previous site had a classical information structure, but for the new revised version, we wanted to use a structure based on a timeline. On the timeline we mapped out the entrepreneurs and companies included on the website. We added today's entrepreneurs and modern businesses dating all the way back to the 13th century.

mobil_infosidamobil_infosida
desktop_infosidadesktop_infosida

By using a timeline we managed to create an intuitive navigation that makes it easy to "scroll down" in history. At the end of the various articles we’ve also added related posts about how the entrepreneurs got inspired by earlier generations and how today's companies have emerged from older businesses throughout history.

mobil_tidslinjemobil_tidslinje

The result is an easily manageable and clear historiography for elementary and secondary school students when they learn about entrepreneurship in school.

desktop_faktadesktop_fakta

Do you want to know how we can increase engagement and conversion rate for your digital channels?

Contact Alexander Kafkaletos at alexander.kafkaletos@cloudnine.se or on +46 70 065 49 00. Of course you can also leave your details below and we will contact you as soon as possible.