The Confederation of Swedish Enterprise (Svenskt Näringsliv) acts as an advocate for business issues in Sweden. We had the privilege to work with one of their sites, www.företagsamheten.se.
After managing this site for over two years, both the Confederation of Swedish Enterprise and Cloud Nine felt that it was time for a major change. We wanted to create a simpler and clearer structure which plainly appeals to youth - the website’s target group.
We began by looking at the existing site and compared it with our target image. The previous site had a classical information structure, but for the new revised version, we wanted to use a structure based on a timeline. On the timeline we mapped out the entrepreneurs and companies included on the website. We added today's entrepreneurs and modern businesses dating all the way back to the 13th century.
By using a timeline we managed to create an intuitive navigation that makes it easy to "scroll down" in history. At the end of the various articles we’ve also added related posts about how the entrepreneurs got inspired by earlier generations and how today's companies have emerged from older businesses throughout history.
The result is an easily manageable and clear historiography for elementary and secondary school students when they learn about entrepreneurship in school.